Four Questions that Might Lead to a Milkshake Strategy
It is that time of year when some companies begin to develop plans for 2014. When I speak with leaders in small and mid-sized companies I find they often confuse “planning” with “budgeting”. And if I...
View ArticleCan You Take on Coke and Pepsi as a Strategy?
When is it a good idea to take on Pepsi and Coke? Apparently you can when it involves the Super Bowl. I’ve just been reading about how a small company, SodaStream, tried to do just that and won in the...
View ArticleIt Is Your Employees They Want You to Replace
Sunset at Boothbay Harbor, Maine (Photo by Steve Wood) When well-meaning legislators pass laws they usually have no idea what might happen afterwards. Quite often laws create governmental jobs and...
View ArticleIt Is Your Employees They Want You to Replace
Sunset at Boothbay Harbor, Maine (Photo by Steve Wood) When well-meaning legislators pass laws they usually have no idea what might happen afterwards. Quite often laws create governmental jobs and...
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